How Much Does an Exhibition Stand Cost?
- 5 min read
Exhibiting at a trade show, expo, or industry exhibition is a significant investment for any business. One of the first and most common questions exhibitors ask is: “How much does an exhibition stand cost?” The answer is not straightforward, as exhibition stand pricing depends on multiple variables rather than a fixed rate.
In Perth, exhibition stand costs are influenced by factors such as stand size, design complexity, materials used, level of customisation, and whether the stand is hired or purchased. Additional considerations such as local labour rates, transport distances across Western Australia, venue regulations, and installation requirements, also play a role.
Whether you are planning a simple show stand or a fully custom trade exhibition stand, understanding how costs are structured allows you to budget accurately, avoid unexpected expenses, and ensure your expo stand delivers measurable business results.
Key Takeaways
- Exhibition stand costs in Perth generally range from $2,000 to $30,000+
- The type of exhibition stand is the biggest cost determinant
- Custom exhibition stands offer the strongest branding but require a higher investment
- Modular and portable exhibition stands provide flexibility and long-term savings
- Hidden costs such as logistics, installation, and storage must be factored in
- Working with a Perth-based exhibition builder often reduces overall costs and risks
Types of Exhibition Stands and Their Cost Impact
The type of exhibition stand you choose directly affects your budget, branding potential, and visitor engagement. Each stand type serves a different purpose and suits different exhibition goals.
Shell Scheme Exhibition Stands
Shell scheme exhibition stands are pre-built structures supplied by event organisers. They typically consist of aluminium frames, white infill panels, fascia boards with company names, basic lighting, and power points.
Cost structure:
While the shell scheme itself may be included in your exhibition space fee, additional costs apply for branding, printed graphics, furniture, flooring upgrades, and lighting enhancements.
Advantages:
- Lower upfront cost
- Quick setup
- Suitable for small booths and first-time exhibitors
Limitations:
- Limited design flexibility
- Minimal visual impact compared to custom stands
- Restricted branding opportunities
Typical cost in Perth:
$2,000 – $4,000, depending on graphics and accessories
Shell scheme stands are often used as entry-level expo stands, but may not be ideal in competitive trade exhibition environments.
Modular Exhibition Stands
Modular exhibition stands are built using reusable structural systems that can be reconfigured into different layouts. They offer a professional appearance without the full cost of a custom stand.
Cost structure:
Initial investment covers the modular system, graphics, and components, which can be reused across multiple expos and shows.
Advantages:
- Cost-effective over time
- Flexible layouts
- Faster installation
- Easier transport and storage
Limitations:
- Less unique than fully custom stands
- Design constrained by modular component.
Typical cost in Perth:
$4,000 – $10,000
Modular expo stands are popular for businesses that attend multiple trade exhibitions throughout the year.
Custom Exhibition Stands
Custom exhibition stands are designed and fabricated from scratch to align with your brand identity, marketing objectives, and target audience. These stands are often used as flagship displays at major expos.
Cost structure:
Costs include concept design, 3D rendering, fabrication, materials, project management, logistics, installation, and dismantling.
Advantages:
- Maximum visual impact
- Strong brand differentiation
- Fully tailored layout and messaging
- High engagement potential
Limitations:
- Higher upfront investment
- Longer production timelines
Typical cost in Perth:
$8,000 – $25,000+
A custom stand is ideal for businesses aiming to dominate attention at trade exhibitions or product launches.
Portable Exhibition Stands
Portable exhibition stands are lightweight, easy-to-transport display solutions such as pull-up banners, pop-up walls, and collapsible backdrops.
Cost structure:
Primarily based on graphic printing, frame quality, and size.
Advantages:
- Lowest cost option
- Easy setup
- Suitable for small venues and regional events
Limitations:
- Limited presence and impact
- Minimal customisation
- Less durable over time
Typical cost in Perth:
$1,000 – $3,000
Portable stands are best used as supplementary displays or for low-budget expos.
Double-Decker Exhibition Stands (Large Events)
Double-decker exhibition stands feature two levels, providing additional space for meetings, hospitality, or demonstrations.
Cost structure:
Includes structural engineering, compliance approvals, fabrication, and specialised installation.
Advantages:
- High visibility
- Increased usable space
- Premium brand positioning
Limitations:
- High cost
- Strict venue regulations
- Longer setup times
Typical cost in Perth:
$30,000+
These stands are usually reserved for large-scale trade exhibitions and national expos.
Average Exhibition Stand Costs in Perth
Exhibition stand costs in Perth can vary depending on stand type, size, and design. While pricing is influenced by many factors, the table below provides an approximate guide to help you plan your budget for trade shows, expos, or corporate events in Western Australia.
Stand Type | Typical Size | Estimated Cost (AUD) | Best For |
Shell Schema | 3x3m | $2,000 – $4,000 | First-time exhibitors, small booth |
Portable / Pop-up Stand | 2x2m – 3x3m | $1,000 – $3,000 | Regional expos, low-budget events |
Modular Stand | 6x3m | $4,000 – $10,000 | Multi-event exhibitors, semi-custom design |
Custom Stand | 6x3m – 9x6m+ | $8,000 – $25,000+ | Large expos, premium branding |
Double-Decker Stand | 9x6m+ | $30,000+ | High-traffic exhibitions, large corporate brands |
Key Factors That Affect Exhibition Stand Costs
Exhibition stand pricing is rarely fixed. Several factors influence how much you will pay for a stand in Perth. Understanding these cost drivers helps you budget effectively, avoid surprises, and choose the right solution for your business goals. Below are the most significant factors affecting exhibition stand costs.
Stand Size and Floor Space
The size of your stand is one of the most direct influences on cost. Most exhibitors pay a base rate per square metre of exhibition space, but the total cost also depends on the type of stand, materials, and venue.
Considerations:
- Larger stands require more materials, graphics, and labour for setup and dismantling.
- Perth venues may have specific pricing structures, including minimum booth sizes, additional floor levies, or corner booth premiums.
- Example: A 3x3m shell scheme stand may cost $2,000 – $4,000, while a 6x6m custom stand could exceed $15,000.
Tip: Evaluate the trade-off between larger floor space and the cost to maximise engagement without overspending.
Custom vs Modular Exhibition Stands
Fully Custom Stands:
- Designed and fabricated specifically for your brand and exhibition goals.
- Offer unique layouts, bespoke joinery, and tailored graphics.
- Costlier due to one-off design and production, but delivers high visual impact.
Modular & Reusable Stands:
- Built from pre-fabricated components that can be reconfigured for multiple exhibitions.
- Less expensive upfront and reusable, making them ideal for businesses attending multiple shows.
- Offers flexibility but may be limited in design uniqueness compared to fully custom solutions.
Example:
- Custom stand (6x3m) in Perth: $8,000 – $15,000+
- Modular stand (6x3m) in Perth: $4,000 – $10,000
Design Complexity & Branding Requirements
The more complex your design, the higher the cost. Custom elements like curved walls, suspended signage, lighting features, and premium finishes can significantly increase fabrication costs.
Branding Considerations:
- Integrating your company’s colour palette, logos, and messaging into the design
- Using storytelling elements to guide visitor engagement
- Interactive features or zones for product demos
Tip: A well-planned design can justify higher costs by increasing visitor attention and lead generation at your exhibition.
Materials & Build Quality
Materials directly impact both cost and durability. Common materials include:
- Timber: sturdy, premium finish, more expensive
- Aluminium: lightweight, reusable, modern look
- Fabric: affordable, easy to transport, limited durability
Eco-friendly Options:
- Sustainable or recyclable materials may cost slightly more upfront but improve brand perception and can be reused across multiple exhibitions.
Graphics, Printing & Signage
Graphics, signage, and printed elements are crucial for creating a visually impactful stand.
Key Cost Drivers:
- Large-format printing: banners, backdrops, and wall graphics
- 3D lettering & LED signage: for high visibility and brand prominence
- Premium graphics can make a modest stand appear more professional and engaging.
Tip: Always source high-resolution files and ensure design consistency across all printed materials.
Technology & Interactive Features
Technology can elevate visitor engagement, but it also increases costs. Some examples include:
- LED walls or video screens for product demonstrations
- Touchscreens for interactive presentations or information kiosks
- VR / AR experiences for immersive brand engagement
Considerations:
- AV equipment rental and setup costs
- Electricity supply requirements and safety compliance
- Staff or technicians to manage interactive experiences
Tip: Invest in technology strategically to enhance engagement without unnecessarily inflating your budget.
Exhibition Stand Hire vs Purchase: Which Is More Cost-Effective?
Deciding whether to hire or purchase an exhibition stand depends on how often you exhibit, your budget, and your branding goals.
Hiring a Stand:
- Ideal for one-off events or testing exhibitions.
- Lower upfront cost ($2,500–$6,000 for a 6x3m stand in Perth).
- Flexible and no storage required.
- Limitations: Limited customisation, less standout impact.
Purchasing a Stand:
- Best for frequent exhibitors or premium branding.
- Higher initial investment ($4,000–$25,000+ depending on type).
- Reusable across events, full design control, stronger brand presence.
- Limitations: Storage and transport required, higher upfront cost.
Quick Tip: Hire for occasional events; purchase for repeated exhibitions to maximise ROI.
Additional Costs Many Exhibitors Overlook
Even after choosing your stand, several hidden costs can add 20–30% to your budget:
- Transport & logistics – freight to Perth venues, large or heavy stands cost more
- Installation & dismantling – labour charges, certified installers for large/custom stands
- Venue fees – electricity, corner booths, internet, and permits
- Storage – for purchased stands between exhibitions
- On-site supervision – staffing for AV, interactive features, or demos
- Compliance & safety – fire approvals, structural checks for multi-level or tech-heavy stands
Planning for these costs upfront ensures your Perth exhibition budget stays accurate and avoids surprises.
How Much Does a Custom Exhibition Stand Cost in Perth?
Custom exhibition stands are designed specifically for your brand, offering maximum visual impact and engagement. Costs vary depending on size, materials, design complexity, and technology included.
Typical Costs in Perth:
- Small custom stand (3x3m): $8,000 – $12,000
- Medium custom stand (6x3m): $12,000 – $18,000
- Large custom stand (9x6m+): $20,000 – $30,000+
Factors Influencing Cost:
- Materials: Timber, aluminium, or fabric finishes
- Graphics & signage: Large-format prints, LED lettering
- Technology: Interactive touchscreens, VR, or AV setups
- Design complexity: Curved walls, elevated levels, or bespoke joinery
Custom stands are an investment that maximises brand presence, attracts more visitors, and often provides better ROI at major trade shows and expos.
Why Perth-Based Exhibition Builders Offer Better Value
Working with a local Perth exhibition builder provides multiple advantages:
- Reduced transport costs: Local fabrication and delivery save freight expenses.
- Venue expertise: Knowledge of Perth exhibition venues ensures compliance with regulations.
- Faster turnaround: Quick on-site support, installation, and troubleshooting.
- Local supply network: Access to materials, graphics, and AV equipment within WA.
Choosing a Perth-based builder ensures your exhibition stand is delivered efficiently, cost-effectively, and tailored to local event requirements.
Why Choose Barrett Exhibition Group for Your Exhibition Stand in Perth
Barrett Exhibition Group specialises in custom, modular, and portable exhibition stands for Perth businesses.
Key Benefits:
- End-to-end service: From concept and design to build, installation, and dismantling
- Tailored solutions: Custom stands and modular systems designed to match your brand
- Local expertise: Knowledge of Perth venues, logistics, and regulations
- High-quality materials & technology: Timber, aluminium, fabric, AV, interactive features
With Barrett Exhibition Group, Perth businesses can create high-impact exhibition stands that attract attention, engage visitors, and deliver measurable results at trade shows, expos, and industry events.
Conclusion
Exhibition stand costs in Perth vary depending on stand type, size, design complexity, and level of customisation. From portable and modular expo stands to fully custom exhibition stands, choosing the right solution helps maximise brand visibility and return on investment at trade shows. Working with a Perth-based exhibition builder ensures cost efficiency, local compliance, and professional execution. If you’re planning your next exhibition and want expert advice tailored to your budget and goals, contact us today.
Frequently Asked Question
1. How much does it cost to build an exhibition stand?
Costs depend on size, design, and materials:
- Small shell scheme: $2,000 – $4,000
- Modular stand: $4,000 – $10,000
- Custom stand: $8,000 – $25,000+
Additional features like AV or interactive tech may increase the budget.
2. How much does it cost to set up an exhibition?
Setup includes labour, transport, and venue fees. In Perth, medium custom stands typically require $1,000 – $5,000 for assembly, dismantling, and onsite services.
3. How big is a 10x10 vendor booth?
A 10×10 booth is approximately 3m x 3m, enough for a small trade exhibition stand with a table, graphics, and visitor interaction space.
4. How can I make my booth more attractive?
- Strong branding and clear messaging
- Large-format graphics or 3D signage
- Interactive elements like touchscreens or demos
- Good lighting and uncluttered layout
5. What is the golden rule in art?
Balance and focus: create a clear focal point, avoid clutter, and harmonise colours and materials for visual impact.
6. How to design an exhibition booth?
Plan for branding, visitor flow, engagement, functionality, and visual impact. Include zones for interaction, clear messaging, and lighting to draw attention.
7. What are the 5 levels of exhibition?
The 5 levels of exhibition are:
- Concept & planning
- Design
- Fabrication
- Installation & setup
- Visitor engagement & follow-up
8. What are the three types of exhibitions?
The cost of exhibiting in Australia varies depending on the event size, location, booth type, and services required. On average, smaller booths can start around AUD 3,000–5,000, while larger, premium spaces at major expos can cost AUD 20,000 or more. Partnering with experts like Barrett Exhibition Group can help optimise costs while maximising ROI.
9. What is the average budget for an event?
- Small stand: $2,000 – $5,000
- Medium custom/modular: $8,000 – $15,000
- Large custom/double-decker: $20,000 – $30,000+
Include hidden costs like transport, installation, storage, and staffing for accurate budgeting.
What Our Clients Say
“These guys have handled all our signage for 10 years, vehicle wraps, shop fronts, and exhibition displays. Simon, Shane, Gayle, Peter, and the team are creative, knowledgeable, and professional. Highly recommended for projects big or small.”
Mat Collins
Operations Manager, Woodside
“Much better to deal with than some of the other large exhibition companies.”
Mondo P
Trade Show Manager, Westfield
“Barrett Exhibition Group made setting up our trade show stand really simple. The team was friendly and helpful, and everything was ready on time. I was surprised how good it looked, we got lots of compliments from visitors.”
Chloe Mitchell
Business Development Manager, Reece
“The signage and display turned out exactly how we imagined. The installers were on time and really organised, and the stand made a big difference at the event. I wouldn’t hesitate to use them again.”
Sarah McKenzie
Marketing Manager, Landcorp
“We needed a stand that was easy to transport and set up, and Barrett nailed it. It looked professional, and people kept stopping by our booth. The whole process was straightforward, which made things so much easier.”
James O’Connor
Business Owner, ConocoPhillips
“From start to finish, the team made everything easy. They listened to what we wanted and got it done without any fuss. The display looked great, and the setup was quicker than I expected.”
Emily Parker
Events Coordinator, Caterlink
“We’ve done a few exhibitions with Barrett now, and it’s always smooth. They know what they’re doing, turn up on time, and the stands look really good. Makes life a lot less stressful during events.”
Daniel Roberts
Sales Director, Covs
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