Custom Tape Measure Display Created for Safety Advertising Campaign
Barrett Exhibition Group were asked by The Brand Agency to create a replica Tape Measure out of foam, measuring 1400mm high x 600mm wide x 1100mm long with an 8 metre long tape with a weighted base for support.
There was custom circular branding on either side measuring 900mm and an 8m floor tape graphic as part of the ‘Make the Safe Call’, a campaign created for electricity utility, Western Power, by The Brand Agency.
This campaign furthers the narrative on safety around the electrical network by seeking to educate West Australians on the safe distance at which to remain in an electrical emergency which used the Tape Measure to emphasise the safe distance to stay back was 8 metres.
The display will be used for TV Commercials as well as being on show at Shopping Centres and other Public Venues.